Daftar Pemenang BUMN Branding & Marketing Award 2023

PERUSAHAAN BUMN & PERUSAHAAN TBK
KATEGORI “BRANDING”

1. Brand Strategy
Platinum : PT Pos Indonesia (Persero)
Gold : PT Garuda Maintenance Facility Aero Asia, Tbk
Silver : PT Industri Kapal Indonesia (Persero)

2. Brand Identity
Platinum : PT Garuda Indonesia (Persero), Tbk
Gold : PT Garuda Maintenance Facility Aero Asia, Tbk
Silver : PT Pos Indonesia (Persero)

3. Brand Communication & Activation
Platinum : PT Pupuk Indonesia (Persero)
Gold : PT Bank Tabungan Negara (Persero), Tbk
Silver : PT Pos Indonesia (Persero)

4. Digital Branding
Platinum : PT Bank Tabungan Negara (Persero), Tbk
Gold : PT Garuda Indonesia (Persero), Tbk
Silver : Perum Percetakan Uang Republik Indonesia

PERUSAHAAN BUMN & PERUSAHAAN TBK
KATEGORI “MARKETING”

1. Creative Communication & Implementation
Platinum : PT Kereta Api Indonesia (Persero)
Gold : PT Pupuk Indonesia (Persero)
Silver : Perum Perumnas

2. Technology Advancement
Platinum : PT INTI (Persero)
Gold : PT Pos Indonesia (Persero)
Silver : PT Perusahaan Gas Negara, Tbk

PERUSAHAAN BUMN & PERUSAHAAN TBK
KATEGORI “GLOBAL BRANDING & MARKETING”

1. Global Branding and Marketing Strategy
Platinum : PT Garuda Maintenance Facility Aero Asia, Tbk
Gold : PT Jakarta Industrial Estate Pulogadung
Silver : PT Perusahaan Gas Negara, Tbk

2. International Recognition
Platinum : PT Garuda Indonesia (Persero), Tbk
Gold : PT Jakarta Industrial Estate Pulogadung
Silver : PT Perusahaan Gas Negara, Tbk

PERUSAHAAN BUMN & PERUSAHAAN TBK
KATEGORI “ELEVATING HUMAN LIVES: BRAND EVOLUTION IN INDUSTRY 5.0 ERA”

1. Impactful Innovation Technology
Platinum : PT Bank Tabungan Negara (Persero), Tbk
Gold : PT TASPEN (Persero)

2. Brand Sensitivity
Platinum : PT INTI (Persero)
Gold : PT Bank Tabungan Negara (Persero), Tbk

ANAK PERUSAHAAN BUMN
KATEGORI “BRANDING”

1. Brand Strategy
Platinum : PT Infomedia Nusantara
Gold : PT Permodalan Nasional Madani
Silver : PT Angkasa Pura I

2. Brand Identity
Platinum : PT Permodalan Nasional Madani
Gold : PT PGAS Solution (PGN Solution)
Silver : PT Aero Wisata

3. Brand Communication & Activation
Platinum : PT Gagas Energi Indonesia
Gold : PT Infomedia Nusantara
Silver : PT Kereta Api Pariwisata

4. Digital Branding
Platinum : PT Prima Armada Raya
Gold : PT PGAS Solution (PGN Solution)
Silver : PT Hotel Indonesia Natour

ANAK PERUSAHAAN BUMN
KATEGORI “MARKETING”

1. Creative Communication & Implementation
Platinum : PT PGAS Solution (PGN Solution)
Gold : PT Angkasa Pura I
Silver : PT Infomedia Nusantara

2. Technology Advancement
Platinum : PT Telekomunikasi Indonesia International (Telin)
Gold : PT PGAS Solution (PGN Solution)
Silver : PT Pelindo Multi Terminal

ANAK PERUSAHAAN BUMN
KATEGORI “GLOBAL BRANDING & MARKETING”

1. Global Branding and Marketing Strategy
Platinum : PT Telekomunikasi Indonesia International (Telin)
Gold : PT Aero Wisata
Silver : PT Berdikari

2. International Recognition
Platinum : PT Hotel Indonesia Natour
Gold : PT Perkebunan Nusantara XII
Silver : PT Terminal Petikemas Surabaya

ANAK PERUSAHAAN BUMN
KATEGORI “ELEVATING HUMAN LIVES: BRAND EVOLUTION IN INDUSTRY 5.0 ERA”

1. Impactful Innovation Technology
Platinum : PT Kimia Farma Trading & Distribution
Gold : PT Kliring Berjangka Indonesia
Silver : PT PG Rajawali II

2. Brand Sensitivity
Platinum : PT Aero Hotel Management
Gold : PT Kimia Farma Trading & Distribution
Silver : PT Perusahaan Perdagangan Indonesia

KATEGORI INDONESIA INTERNATIONAL SME BRANDING AWARD 2023

 Technology Enhancement SME Branding Award
PT INTI (Persero)

 Financial Inspiration SME Branding Award
PT TASPEN (Persero)

 Quality Assurance SME Branding Award
PT Perkebunan Nusantara XII

 Eco Energy SME Branding Award
PT Gagas Energi Indonesia

 Hospitality SME Branding Award
PT Hotel Indonesia Natour

 Competitiveness SME Global Branding Award
PT Berdikari

PERUSAHAAN BUMN & PERUSAHAAN TBK
KATEGORI “THE BEST CMO BRANDING & MARKETING”

 Creative Marketing Initiative
Oni Febriarto R – Wakil Direktur Utama/CMO PT Bank Tabungan Negara (Persero), Tbk

 Leadership & Teamwork
Imelda Alini Pohan – Direktur Pemasaran Perum Perumnas

 Personal Communication
Tri Wahyudi Saleh – Direktur Pemasaran PT Pupuk Indonesia (Persero)

 Corporate Marketing Performance
Andi Fahrurrozi – Direktur Utama PT Garuda Maintenance Facility Aero Asia, Tbk

 Re-Branding with a New Identity
Diana Rosa – Direktur Utama PT Industri Kapal Indonesia (Persero)

 Developing and Implementing E-Voting Technology in Local Election
Edi Witjara – Direktur Utama PT INTI (Persero)

ANAK PERUSAHAAN BUMN
KATEGORI “THE BEST CMO BRANDING & MARKETING”

 Creative Marketing Initiative
Erman Noor Adi – Direktur PT Aero Hotel Management

 Leadership & Teamwork
Kharisma – Chief Commercial Officer PT Telekomunikasi Indonesia International (Telin)

 Personal Communication
Lebinner Sinaga – Direktur Teknik dan Pengembangan PT PGAS Solution (PGN Solution)

 Corporate Marketing Performance
Tri Septiono – SEVP Business Support PT Perkebunan Nusantara XII

 Digital Branding Technology Development
Ferry Toga – Direktur Operasional & Komersial PT Aero Globe Indonesia Aerowisata Group

 Brand Comunication on Bajaj Kemerdekaan Campaign
Enro Situmorang – Direktur Keuangan dan Dukungan Bisnis PT Gagas Energi Indonesia

 Brand Communication through Conventional Channel
Latanza Akbar Ramadhan – Direktur Operasi PT Prima Armada Raya

 Providing Digital Solutions for All Shop Needs
Tri Wahyundo Hariyatno – Direktur Operasi PT Perusahaan Perdagangan Indonesia

 Strategy for Combining Technology with the Human Aspect in Futures Trading
Budi Susanto – Pt Direktur Utama / Direktur Keuangan dan Manajemen Risiko PT Kliring Berjangka Indonesia

 Branding as Green and Sustainable Port
Wahyu Widodo – Direktur Utama PT Terminal Petikemas Surabaya

 Brand Activation Through PESO (Paid, Earned, Shared, Owned) Scheme
Edi Priyanto – Direktur SDM PT Pelindo Multi Terminal

 Financial Performance Through Creative Marketing and Increased Sales
Warsim – Direktur Keuangan & Pendukung Bisnis PT PG Rajawali II

 Connecting all Indonesian Pharmaceutical and Consumer Health Businesses
Mia Fawzia, Direktur Pengembangan Bisnis PT Kimia Farma Trading & Distribution

 Supporting Tourism by Providing Railways Experience
Wawan Ariyanto – Direktur Operasi PT Kereta Api Pariwisata

 Visionary in Developing World Class Health and Wellness Tourism Destination
Christine Hutabarat – Direktur Utama PT Hotel Indonesia Natour

DEWAN JURI

Ketua: Daniel Surya (Co-Founder & Executive Chairman WIR Group)

Anggota:

 Dr. Handito Joewono (Chief Strategy Consultant Arrbey)
 Prof. Dr. PM. Budi Haryono (Guru Besar Universitas Kristen Krida Wacana)
 Dr. Agus Nurudin (Chairman BUMN Track Academy)
 Final Prajnanta (CEO Multinasional dan Pengajar Praktisi Bisnis)
 Almira Shinantya (Brand Engagement & Metaverse Strategy Director WIR Group)
 Anastasia Grace (Managing Director DMID)
 Mas Sulistyo (Creative Director DMID)
 Sutan Banuara (Director of Brand Finance Indonesia)
 Dr. Hery Margono (Akademisi, Praktisi Branding & Periklanan)
 Firmansyah Usman (Design Director DMID)
 Sarah Ramadhania (Brand Consultant DMID)
 Tomy Yunus (Co-Founder Cakap)
 Stephen Ng (CEO Nusameta)
 Ahmed Kurnia (Chairman BUMN Track)
 Akhmad Kusaeni (Chief Editor BUMN Track)
 SH Sutarto (CEO BUMN Track)